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CONSULTANCY Strategic Brand Management
TRAINING Brand Workshops and Courses
INSIGHTS Speaking, News Media, Opinions

TRAINING

We offer the following scheduled and customised in-house brand courses. Choose a course for a detailed outline:
Courses - Brand Masterclass - Brand Identity - Core Values
Brand Touchpoints - Employer Branding - Global Branding


COURSES

Verve's Brand Training, Seminars and Workshops are designed to help you understand the potential of your organisation, products or services. They can prove valuable independently or as part of a new branding programme.

The Brand Workshop is the most important element of the client brand process and is designed to be engaging, productive and rewarding. We will ask questions and provide creative exercises to help free your thoughts and provide fresh insights. We will work with you to define the building blocks of your brand: Purpose - Vision - Values - Proposition - Positioning - Personality - Audience.

We can create customised courses around your brand to suit your requirements. Our key areas of specialism are listed here. It is imperative that your colleages and staff understand the brands premise and how it affects their working life. We can work with you to create a brand induction programme to help create a team of brand ambassadors.

Verve have worked with clients in a diverse range of industries from Manufacturing, IT, Television, Pharmaceuticals and Local Government to name a few. We have helped entrepreneurs and established businesses to build their brands.

Verve's Course Director, Paul Hitchens, has trained delegates from from many household brand names including: Birds Eye, Citigroup, Crimestoppers Trust, Directline, Imperial College London, Matalan, MoneySuperMarket, Morrisons, Odeon Cinemas, Thomas Cook, Travis Perkins, Veolia, Wargaming and Wilkinson

Call +44 (0) 1932 352353 to find out how we can work together.

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Brand Masterclass
This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation. We'll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand. [READ MORE]

[BOOK HERE] This course is delivered by Paul Hitchens through the Chartered Institute of Marketing.
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Brand Identity

This course covers brand identity from creative brief through implementation to brand guardianship. Delegates will consider how each element of the identity contributes to the brands perception: name, strapline, logo, mascots, colour, typography and aesthetics. This is a creative and inspirational course and delegates will be asked to create a mood board to illustrate their understanding of the subject. [READ MORE]

[BOOK HERE] This course is delivered by Paul Hitchens through the Chartered Institute of Marketing.
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Core Values
Clearly defined core values are at the centre of a healthy corporate culture. Strong values provide an ethical code of behaviour that influences staff, suppliers and customers. This course will help you communicate values that are clear and relevant to each employee at every stage of their relationship with the organisation.[READ MORE]

[BOOK HERE] This course is delivered by Paul Hitchens through the Symposium Events.return

Brand Touchpoints
Delegates will consider how touchpoints affect brand reputation, experience and expectation. They will learn how values influence the brand experience via employees and external influences. The course covers design and its place at the heart of the brand experience. We review sensory branding; sight, sound, touch, smell and taste. The day includes methods to audit and map the brand experience.[READ MORE]

[BOOK HERE] This course is delivered by Paul Hitchens through the Chartered Institute of Marketing.
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Employer Branding
A practical and inspirational course revealing how a strong employer brand is fundamental to employee engagement and organisational performance. Learn with practical exercises and world-class examples, the importance of investing in your organisationsí employer brand.[READ MORE]

[BOOK HERE] This course is delivered by Paul Hitchens through Symposium Events.
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Global Branding
This course is designed to provide a framework for an international brand strategy. Give your brand a global health check and review its merits. Consider how your brands national and regional characteristics can provide a business advantage. Which brand model best suits your international ambition; global, local, standardised or adapted? Donít let your brand get lost in translation.[READ MORE]

[BOOK HERE] This course is delivered by Paul Hitchens through the Chartered Institute of Marketing.

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