CONSULTANCY Strategic Brand Management
TRAINING Brand Workshops and Courses
INSIGHTS Speaking, News Media, Opinions

SUCCESSFUL BRAND MANAGEMENT IN A DAY
Book Tour - Brand Workshop

A special one day workshop presented by the author, Paul Hitchens. This fast paced workshop will follow the book with interactive exercises and real world examples. Each delegate will receive a complimentary copy of 'Successful Brand Management - In A Week'.

One day workshop suitable for groups of 12. Please contact us for more information.

Schedule:

08.30 - 09.00: Arrival and coffee
09.00 - 09.15: Introduction
09.15 - 09.45: Determine your brand focus
09.45 - 10.30: Define your brand strategy
10.30 - 10.45: Morning refreshments
10.45 - 11.15: Define your brand strategy
11.15 - 12.00: Express your brand identity
12.00 - 12.30: Evolve your brand culture
12.30 - 13.15: Working Lunch included
13.15 - 14.15: Evolve your brand culture
14.15 - 15.00: Build your employer brand
15.00 - 15.15: Afternoon refreshments
15.15 - 16.00: The importance of design
16.00 - 16.45: Sustaining the brand
16.45 - 17.00: Questions and Answers

Programme: The aim of this one day workshop is to provide you with a logical and structured approach to developing a compelling brand strategy. The programme examines the Key Brand Criteria necessary for building a coherent brand, explained with contemporary examples and useful exercises. Discover how your brand can create meaning that transcends the limitations of the product or service category and establish a rewarding emotional connection with your audience. Each delegate will receive a complementary copy of the new book and refreshments and a working lunch will be served.

Who Should Attend: This course is designed for you if you are interested in brands, have responsibility for branding or are considering creating a new brand. It is suitable for Brand Managers, Designers, Directors, Entrepreneurs and Ambitious Executives.

Workshop Presenter : With over 25 years experience in the Creative Industries, Paul Hitchens has worked in Advertising, Branding, Design and Marketing. Paul is a founding partner of Verve Brand Consultancy. He has helped hundreds of businesses to realise their brand's potential through Strategic Consultancy, Creative Services, Seminars and Training Workshops. A regular commentator for television, radio, national and trade press, Paul has appeared on BBC, ITV and Channel 5 News.

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Brand Workshops and Courses
Presented by Paul Hitchens:
“Enlightening!”
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