SUCCESSFUL BRAND MANAGEMENT IN A DAY
Programme: The aim of this one day workshop is to provide you with a logical and structured approach to developing a compelling brand strategy. The programme examines the Key Brand Criteria necessary for building a coherent brand, explained with contemporary examples and useful exercises. Discover how your brand can create meaning that transcends the limitations of the product or service category and establish a rewarding emotional connection with your audience. Each delegate will receive a complementary copy of the new book and refreshments and a working lunch will be served.
Who Should Attend: This course is designed for you if you are interested in brands, have responsibility for branding or are considering creating a new brand. It is suitable for Brand Managers, Designers, Directors, Entrepreneurs and Ambitious Executives.
Workshop Presenter : With over 25 years experience in the Creative Industries, Paul Hitchens has worked in Advertising, Branding, Design and Marketing. Paul is a founding partner of Verve Brand Consultancy. He has helped hundreds of businesses to realise their brand's potential through Strategic Consultancy, Creative Services, Seminars and Training Workshops. A regular commentator for television, radio, national and trade press, Paul has appeared on BBC, ITV and Channel 5 News.
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