CONSULTANCY Strategic Brand Management JULIA HITCHENS Julia is an Author, Speaker, Brand Coach and Founder of Verve: Julia is Verve's Research & Development Director. She is passionate about meaning, purpose and values. Julia aims to balance rational 'IQ' and emotional 'EQ' intelligence, to provide strategic, creative and innovative solutions. The creative industries thrive on instinct, intuition and emotion. "Have the courage to follow your heart and intuition. SInce 1996, she has advised clients about their brand strategy from diverse sectors including: Local Government, Oil, Hard Landscaping, IT and Lighting. Julia has worked on the Design Council's ‘Designing Demand’ programme. Julia has hosted seminars on the importance of a strong brand and has worked with the University of the Creative Arts. She is the co-author of two best selling guidebooks to branding 'Successful Brand Management In A Week' and Create the Perfect Brand - Teach Yourself', both published by Hodder. "Imagination is more important than knowledge. After graduating in Business Studies at the University of Greenwich, Julia qualified as a Chartered Marketer with the Chartered Institute of Marketing. She began her career in Marketing and later worked for the US advertising agency Lintas as an Account Manager. Julia worked on the MG Rover Account and the sales promotion launch for the MGF Sportscar. She has organised integrated campaigns for clients including Samsung, Telewest and ICL. For more information about Julia's experience and work ... energy enthusiasm dynamism Verve for brands - - -© Verve Interactive Ltd 1996-2016 |
Brand Workshops and Courses
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