New for 2016: 'Brand Management In A week' follows the award nominated and best selling 'Successful Brand Management In A Week' and 'Create the Perfect Brand'. Three practical guide books to help you create, build and manage meaningful brands.
'Successful Brand Management' and 'Create the Perfect Brand'
'Successful Brand Management In A Week' quickly teaches you the insider secrets you need to know in order to successfully manage your brand. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. Available in Print and eBook editions from Amazon and all good book shops. It is published in North America by McGraw-Hill.
Create The Perfect Brand - Teach Yourself' was the first book from Julia Hitchens and Paul Hitchens published in 2010 by Hodder Education. It is now available as an eBook and print copies can be purchased from The Chartered Institute of Marketing's Book Shop, Amazon, WHSmith, Waterstones and in over 20 countries worldwide.
With over 40 years professional experience, Julia and Paul explain the importance of brands, how they are created, implemented and supported. This book is for everyone interested in brands including; entrepreneurs, organisations, businesses and students.
An eBook edition of the book is now available from Amazon Kindle Store and the Apple iBookstore.
We hope you will be inspired to create your perfect brand.
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