create the perfect brand
Do you see branding as the key to the success of your business but aren't sure where to start?
All aspects of branding are covered including:
» what is a brand and why it is heart, soul and core of a business
Throughout the book the authors include their own extensive experiences and guidance. A multitude of fascinating case studies include Harley Davidson, IKEA, Aldi, Lego, Cadbury and the Apple iPod plus the disaster stories such as Woolworths and MFI are given throughout the book to nail the advice given in the real world. Even examples of branding behaviour such as Susan Boyle, banks and MPS are analysed!
Instant help with common problems and quick tips for success, based on the author's many years of experience:
» Written with great enthusiasm by branding experts
We hope you will be inspired to create your perfect brand.
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