BRAND TRAINING  DEVELOP YOUR TEAM'S CAPABILITY

BRAND CONSULTANCY | TRAINING | INSIGHTS

Brand Training enquiries:

Tel : +44 (0) 1932 352353

Email : info@verve.co.uk

We offer the following scheduled and customised in-house brand courses. Choose a course for a detailed outline and booking providers:

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​Strategic Brand ManagementSTRATEGIC BRAND MANAGEMENT A comprehensive and contemporary course on brand management that reveals, through practical exercises and world-class examples, how to use brand strategy to create a successful brand. The course takes a holistic view of branding from brief to creation and implementation. Delegates will consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. . This course is delivered by Paul Hitchens through the Chartered Institute of Marketing. Distinctive Brand AssetsDISTINCTIVE BRAND ASSETS ‘Distinctive Brand Assets’ are the identification tools of brand management that enable customers, suppliers and potential employees to quickly recognise and understand the branded organisation, product or service. The effective codification of a brand’s identity is essential for product and service authentication and protection of valuable intellectual property. Distinctive brand assets communicate how an organisation, product or service wishes to be perceived.  A valuable brand identity system can position a brand in its marketplace and promote salience. A successfully codified brand can be measured and valued for effectiveness. Distinctive brand assets can promote memory recall and connect different sub-brands, services and categories to a common origin. The elements of a brand identity can span physical and digital media, be implemented across packaging, point of sale and come alive in advertising.  Learn with practical exercises and world-class examples, how to communicate a brand idea through its identity and build an effective system of sensory assets to support its values. Delegates will consider how each element of the identity contributes to the brands perception including: name, strapline, logo, mascots, colour, typography and aesthetics. This is a creative and inspirational course and covers the subject from creative brief through implementation to brand guardianship. This course is delivered by Paul Hitchens through the Chartered Institute of Marketing. Purpose and ValuesPURPOSE AND VALUES Clearly defined core values are at the centre of a healthy corporate culture. Strong values provide an ethical code of behaviour that influences staff, suppliers and customers. This course will help you communicate values that are clear and relevant to each employee at every stage of their relationship with the organisation. This course is delivered by Verve Brand and Paul Hitchens. Please call +44 (0) 1932 352353 for more information. Sustainable Brand StrategySUSTAINABLE BRAND STRATEGY Trust is the bedrock of a brand’s value and is built on what customers know, feel, see and hear about an organisation, product or service. In an era of fake news, trust is in short supply and stakeholders are consciously choosing brands for their ‘Corporate Social Responsibility’ (CSR) and ‘Environmental, Social and Governance’ (ESG) credentials. This holistic guide to an ethically managed brand provides strategies for developing a moral advantage. Stronger brands are increasingly benefiting from an altruistic dimension linked to their purpose and values.  Developing a sustainable brand ecosystem enables a self-regulating business model where the organisation is mindful of the impact it has on society. The sustainably managed brand generates its own identified set of standards that resonate with their customers, suppliers and employees. Purpose and values are the essential elements at the heart of a sustainable brand and they define the operating principles that support a framework of performance goals manifested through the product or service experience. This course will provide insights, examples, and practical tips to help you manage your organisation, product or service, into a resilient values-driven brand. This course is delivered by Paul Hitchens through the Chartered Institute of Marketing. Employer BrandingEMPLOYER BRANDING A practical and inspirational course revealing how a strong employer brand is fundamental to employee engagement and organisational performance. Learn with practical exercises and world-class examples, the importance of investing in your organisations’ employer brand. This course is delivered by Verve Brand and Paul Hitchens. Please call +44 (0) 1932 352353 for more information. International Brand StrategyINTERNATIONAL BRAND STRATEGY Is your brand ready to travel and what factors should you be thinking about? This course is designed to help you gain insights into the foundation of an international brand strategy. Give your brand a global health check and review its merits. Consider how your brands national and regional characteristics can provide a business advantage. Which brand model best suits your international ambition; global, local, standardised or adapted? This course is delivered by Paul Hitchens through the Chartered Institute of Marketing.  

BRAND TRAINING COURSES

Verve's Brand Training, Seminars and Workshops are designed to help you understand the potential of your organisation, products or services. They can prove valuable independently or as part of a new branding programme.

The Brand Workshop is the most important element of the client brand process and is designed to be engaging, productive and rewarding. We will ask questions and provide creative exercises to help free your thoughts and provide fresh insights. We will work with you to define the building blocks of your brand: Purpose - Vision - Values - Proposition - Positioning - Personality - Audience.

We can create customised courses around your brand to suit your requirements. Our key areas of specialism are listed here. It is imperative that your colleages and staff understand the brands premise and how it affects their working life. We can work with you to create a brand induction programme to help create a team of brand ambassadors.

Verve have worked with clients in a diverse range of industries from Manufacturing, IT, Television, Pharmaceuticals and Local Government to name a few. We have helped entrepreneurs and established businesses to build their brands.

Verve's Course Director, Paul Hitchens, has trained delegates from from many household brand names including: Birds Eye, Citigroup, Crimestoppers Trust, Directline, Imperial College London, Matalan, MoneySuperMarket, Morrisons, Odeon Cinemas, Thomas Cook, Travis Perkins, Veolia, Wargaming and Wilkinson

Call +44 (0) 1932 352353 to find out how we can work together.

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