BRAND INSPIRATION GUIDING MANAGEMENT, MARKETING & HR SINCE 1996
Verve can help you grow your brand through open and bespoke training courses. Founder Paul Hitchens MA FCIM provides exclusive industry standard open courses in Strategic Brand Management and Sustainable Brand Strategy through the Chartered Institute of Marketing (CIM). Paul is a regular contributor to the CIM and you can access his advice at CIM Hub. We provide ideas and guidance to help you build value in your brand(s) with our industry insights, board room brand clinics and 'teach yourself' books. Verve work with businesses, professional and academic organisations, to inspire, train and create successful brand strategies by applying rational 'IQ' and emotional 'EQ' intelligence. [MORE]
We can design bespoke brand training programmes to suit your needs or you may prefer to meet other marketing professionals at our open training events where we partner with training providers. Our Executive Education Courses are attended by delegates from global corporations, governments and not for profit organisations. Most of our popular open Brand Management courses are presented through the CIM by Paul Hitchens MA FCIM:
- Strategic Brand Management
- International Brand Strategy
- Sustainable Brand Strategy
- Distinctive Brand Asset Management
- Employer Branding
- Brand Identity
- Brand Touchpoints
[MORE]
Our independent brand thinking and opinions have been published in The Times - Raconteur and three Brand Management guidebooks (available through Amazon), broadcast on national television, regional radio and reproduced in newspapers, journals and blogs. Our Founder, Paul Hitchens is a TEDx Speaker and has been interviewed on BBC News, ITV London Tonight, Channel 5 News and BBC Radio. Paul Hitchens has contributed published articles to The Times 'Raconteur' and The Chartered Institute of Marketing's Exchange Magazine. [MORE]
TEACH YOURSELF >>
Our 'Teach Yourself' Books available from Amazon:
- Brand Management In A Week
- Successful Brand Management
- Create The Perfect brand
'I read “Create the Perfect Brand” by Paul Hitchens and Julia Hitchens after having attended the CIM Brand Masterclass taught by Paul.
Confirming the linearity of his teaching style, Paul illustrates the importance of a brand and its value as well as how to create, implement and support a successful brand in a very clear, concise and systematic way.
Paul has been able to translate concepts that are sometimes difficult to grasp into a holistic view easy to understand. There are many brand books that are quite incomprehensible and too theoretical with the consequence you end up reading and reading the same paragraph so many times to get the meaning. “Create the Perfect Brand” is the opposite of all this: it is simple, to the point and capturing the essence of branding.
I would highly suggest reading it if you are looking for an introduction to the brand concepts but also to those who are already familiar with them but need some refresher, to prepare for interviews or exams.'
Gianluca Bregoli, Marketing Strategist
VERVE BRAND MANAGEMENT
energy · enthusiasm · dynamism