Brand Masterclass CourseBRAND MASTERCLASS COURSE This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation. We'll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand. This course is delivered by Paul Hitchens through the Chartered Institute of Marketing. Brand Identity CourseBRAND IDENTITY COURSE This course covers brand identity from creative brief through implementation to brand guardianship. Delegates will consider how each element of the identity contributes to the brands perception: name, strapline, logo, mascots, colour, typography and aesthetics. This is a creative and inspirational course and delegates will be asked to create a mood board to illustrate their understanding of the subject. This course is delivered by Paul Hitchens through the Chartered Institute of Marketing. Purpose and Values CoursePURPOSE AND VALUES Clearly defined core values are at the centre of a healthy corporate culture. Strong values provide an ethical code of behaviour that influences staff, suppliers and customers. This course will help you communicate values that are clear and relevant to each employee at every stage of their relationship with the organisation. This course is delivered by Verve Brand and Paul Hitchens. Please call +44 (0) 1932 352353 for more information. Brand Touchpoints CourseBRAND TOUCHPOINTS Delegates will consider how touchpoints affect brand reputation, experience and expectation. They will learn how values influence the brand experience via employees and external influences. The course covers design and its place at the heart of the brand experience. We review sensory branding; sight, sound, touch, smell and taste. The day includes methods to audit and map the brand experience. This course is delivered by Paul Hitchens through the Chartered Institute of Marketing. Employer BrandingEMPLOYER BRANDING A practical and inspirational course revealing how a strong employer brand is fundamental to employee engagement and organisational performance. Learn with practical exercises and world-class examples, the importance of investing in your organisations’ employer brand. This course is delivered by Paul Hitchens through Symposium Events. Global BrandingGLOBAL BRANDING This course is designed to provide a framework for an international brand strategy. Give your brand a global health check and review its merits. Consider how your brands national and regional characteristics can provide a business advantage. Which brand model best suits your international ambition; global, local, standardised or adapted? Don’t let your brand get lost in translation. This course is delivered by Verve Brand and Paul Hitchens. Please call +44 (0) 1932 352353 for more information.