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Julia is an Author, Speaker, Brand Coach and Founder of Verve. She founded Verve in 1996 with a wealth of experience gained in the creative industries, marketing and advertising. She is a Chartered Marketer and Mentor for the University of Greenwich.
JULIA HITCHENS:"Since forming Verve in 1996, I have been able to help entrepreneurs and business owners transform their hopes and vision into strong brands delivering a return on their investment".
Julia helps leaders and management teams understand their relationship dynamic and realise their own Personal Brand potential by revealing innate talents and purpose. She guides them to improve their performance and wellbeing through personality based analysis. Julia uses established personality profiling systems and creative thinking tools to guide their development.
ALISON FRECKNALL (a Management and Publishing Professional): "a fascinating personality-based analysis of well-being, performance and personal potential. More insightful than the traditional Myers-Briggs type assessments, I highly recommend it."
Julia is Verve's Managing Director. She is passionate about meaning, purpose and values. Julia aims to balance rational 'IQ' and emotional 'EQ' intelligence, to provide strategic, creative and innovative solutions. The creative industries thrive on instinct, intuition and emotion. Since 1996, she has advised clients about their brand strategy from diverse sectors including: Local Government, Oil, Hard Landscaping, IT and Lighting. Julia has worked on the Design Council's ‘Designing Demand’ programme.
Mentor Julia has hosted seminars on the importance of a strong brand and has worked with the University of the Creative Arts. She is the co-author of two best selling guidebooks to branding 'Successful Brand Management In A Week' and Create the Perfect Brand - Teach Yourself', both published by Hodder. Julia is an experienced speaker and has presented branding seminars to professional membership organisations and business networks. Julia is the Co-Author and Researcher behind her two books.
After graduating in Business Studies at the University of Greenwich, Julia qualified as a Chartered Marketer with the Chartered Institute of Marketing. She began her career in Marketing and later worked for the US advertising agency Lintas as an Account Manager. Julia worked on the MG Rover Account and the sales promotion launch for the MGF Sportscar. She has organised integrated campaigns for clients including Samsung, Telewest and ICL.
Founding Partner of Verve Julia worked for Ammirati Puris Lintas and FKB Carlson before founding Verve with Paul Hitchens. At Lintas Julia was Account Manager for the MG Rover Account and worked on the launch of the MGF Roadster. Julia's past Account Management experience includes Samsung, Telewest, Sally Ferries and Business Pages. Julia shares her experience and professionalism with her clients at Verve. As Julia explains; "my career began in the early '90's and I have witnessed many changes in my industry. There is now a real necessity for branding professionals who have a holistic approach to branding - reputation, experience and expectation ".
JULIA HITCHENS:"the economic slowdown of recent years has graphically illustrated that those businesses that have continued investment in their products and services have continued to prosper. Super brands like Apple, Jamie Oliver or Dyson continue to be relevant and attract loyalty from their consumers".