Vanessa Feltz - London OlympicsBBC London - July 2012 - Vanessa Feltz - 'London 2012 Olympics' brand following reports of over zealous policing of the brand by local authorities. Paul discussed with Vanessa what it is that makes a 'Perfect Brand'.
LISTEN> VERVE BRAND SOUNDCLOUD Alton Towers | BBC Radio StokeALTON TOWERS - BBC Radio Stoke - March 2016 - Pete Morgan - Paul Hitchens was interviewed about the Alton Towers brand and rebuilding customer confidence after a disaster. Alton Towers reopens the Smiler ride in March 2016. LISTEN> VERVE BRAND SOUNDCLOUDFootball |BBC Radio SheffieldFOOTBALL - BBC Radio Sheffield - November 2014 - Howard Pressman - Paul Hitchens, spoke on the breakfast show about Brand Values, Ethical Behaviour and Football. LISTEN> VERVE BRAND SOUNDCLOUDNHS |BBC Radio StokeREBRANDING HEALTH - BBC Radio Stoke - October 2014 - Stuart George and Jodie Looker - Paul Hitchens spoke to Stuart and Jodie about Rebranding and the implications for Mid Staffordshire NHS Foundation Trust. LISTEN> VERVE BRAND SOUNDCLOUDChesterfield |BBC Radio SheffieldPlace Branding - BBC Radio Sheffield - April 2012 - Toby Foster - Paul Hitchens comments on 'Chesterfield' civic branding. Residents of the historic market town had voiced their feelings about newly branded Welcome signs that omitted the famous crooked spire landmark of St. Mary and All Saints, Chesterfield. LISTEN> VERVE BRAND SOUNDCLOUDHP Sauce |BBC West MidlandsBEST LOVED BRANDS - BBC West Midlands - June 2014 - Paul Franks - HP Sauce is Britains best loved brand. Paul Hitchens spoke to Paul Franks on the Drivetime Show discussing the nation's best loved brands. LISTEN> VERVE BRAND SOUNDCLOUDJaguar Cars |BBC West MidlandsBRAND AMBASSADORS - BBC West Midlands - March 2014 - Paul Franks - Paul Hitchens spoke toon the Drivetime Show regarding the appointment of David Beckham as Brand Ambassador for Jaguar Cars to China. Paul discusses brand positioning and the leverage of a brand ambassador. LISTEN> VERVE BRAND SOUNDCLOUDHenderson's |BBC Radio SheffieldHENDERSON'S RELISH - BBC Radio Sheffield - January 2014 - Howard Pressman - Paul Hitchens, spoke on the drivetime show regarding Henderson's Relish. The iconic Sheffield sauce had been mentioned by an MP regarding confusion over brands with similar packaging and identity. LISTEN> VERVE BRAND SOUNDCLOUDDon Valley |BBC Radio SheffieldDON VALLEY STADIUM - BBC Radio Sheffield - October 2013 - Toby Foster - Paul Hitchens spoke on the Breakfast Show regarding the Council's identity. The logo features the Don Valley Stadium which has reccently been closed and the site is to be redeveloped. Jessica Ennis-Hill, the Olympic heptathlon champion, trained at the famous stadium. Toby asked Paul what these events meant for the brand and the implications for its logo. LISTEN> VERVE BRAND SOUNDCLOUDLake District |BBC Radio CumbriaLake District Cheese - BBC Radio Cumbria - June 2011 - Dan Chisholm - The Lake District Cheese Co. is a new award winning cheese brand that is due to launch with a cinema campaign nationwide. Listen to Paul explain the value of authentic branding. LISTEN> VERVE BRAND SOUNDCLOUD Andy Murray |BBC Radio 5 LiveANDY MURRAY - BBC Radio 5 Live - July 2013 - Stephen Nolan - Branding Expert, Paul Hitchens joined Professor Ellis Cashmore, Professor of Culture, Media and Sport at Staffordshire University on the Stephen Nolan Show. They discussed the future for 'Brand Murray', following Andy Murray's historic victory at Wimbledon in the Men's Finals. The young Scotsman is the first Briton to win the Men's title since Fred Perry held the honour 77 years ago. LISTEN> VERVE BRAND SOUNDCLOUD