BRAND LEADERSHIP GUIDING MANAGEMENT, MARKETING & HR
We help you find meaning in your brand through; purpose, vision, and values. We specialise in Brand Strategy, Employer Branding and Personal Branding. Founders, Paul Hitchens and Julia Hitchens, help you grow your brand through open and bespoke training courses, 'teach yourself' books, industry insights and board room brand clinics. We work with businesses, professional and academic organisations, to inspire, train and create successful brand strategies by applying rational 'IQ' and emotional 'EQ' intelligence. [MORE]
Our Executive Education Courses are attended by delegates from global corporations, governments and not for profit organisations. Our popular Brand Masterclass was developed for the Chartered Institute of Marketing:
- Brand Identity
- Brand Masterclass
- Brand Strategy
- Brand Touchpoints
- Employer Branding
- Global Branding
- Personal Branding
- Purpose & Values
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Our independent brand thinking and opinions have been published in three Brand Management guidebooks (available through Amazon), broadcast on national television, regional radio and reproduced in newspapers, journals and blogs. Our Founder, Paul Hitchens has been interviewed on BBC News, ITV London Tonight, Channel 5 News and BBC Radio. Paul Hitchens has contributed published articles to The Times 'Raconteur' and The Chartered Institute of Marketing's Exchange Magazine. [MORE]
TEACH YOURSELF >>
Our 'Teach Yourself' Books available from Amazon:
- Brand Management In A Week
- Successful Brand Management
- Create The Perfect brand
'I read “Create the Perfect Brand” by Paul Hitchens and Julia Hitchens after having attended the CIM Brand Masterclass taught by Paul.
Confirming the linearity of his teaching style, Paul illustrates the importance of a brand and its value as well as how to create, implement and support a successful brand in a very clear, concise and systematic way.
Paul has been able to translate concepts that are sometimes difficult to grasp into a holistic view easy to understand. There are many brand books that are quite incomprehensible and too theoretical with the consequence you end up reading and reading the same paragraph so many times to get the meaning. “Create the Perfect Brand” is the opposite of all this: it is simple, to the point and capturing the essence of branding.
I would highly suggest reading it if you are looking for an introduction to the brand concepts but also to those who are already familiar with them but need some refresher, to prepare for interviews or exams.'
Gianluca Bregoli, Marketing Strategist
VERVE BRAND MANAGEMENT
energy · enthusiasm · dynamism