Brand Management In A Week (2016) is the second edition of the popular 'Successful Brand Management In A Week' and includes a new chapter..
New content includes:
Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximize your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. Throughout the book the authors include their own extensive experiences and guidance.
BRAND WORKSHOPS AND COURSES PRESENTED BY PAUL HITCHENS:
“Indepth and relevant”
Successful Brand Management In A Week (2014) is a simple and straightforward guide to building a strong brand, giving you everything you really need to know in just seven short chapters. From the conceptual and planning stage through to implementation and sustainability, you'll find tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape.