Our PurposePURPOSE To inspire organisations to build authentic, sustainable, values driven brands with meaning. Our VisionVISION To inspire and influence corporate management culture to steward and grow brands with integrity, driven by clearly defined values.Our ValuesVALUES Energy, Enthusiasm and Dynamism Energy - We are creative, intuitive and sensitive, but always down-to-earth and practical. Enthusiasm - We are passionate about helping organisations to achieve their full potential and build brands with meaning. Dynamism - We are excited by the future and embrace change. We are forward thinking and optimistic. Our MissionMission To make the world a better place by inspiring passionate brand stewardship. We will realise this aim by championing our 'Key Brand Criteria' philosophy to unlock brand insights and share this mission through our consultancy, workshops and books. Our PropositionPROPOSITION We are the only brand consultancy that has published a clear and practical philosophy called the 'Key Brand Criteria' to help organisations realise the potential of their brand. Our PositioningPOSITIONING We are passionate about our work and the difference it makes to organisations. We position ourselves as a high quality service providing excellent value for money. Our PersonalityPERSONALITY We are a family business and we share the same outlook: enthusiastic, positive, independent, curious, idealistic, creative and conscientious. We pride ourselves on our plain english, down-to-earth and accessible approach to branding. We are grounded, not precious and our work stands the test of time. Our AudienceAUDIENCE In over twenty years of practice we have liaised, collaborated, and worked together with highly ambitious organisations and their Management Teams, Boards of Directors and Executives.